Aston Martin DB11 has won the World’s biggest & most prestigious Technology Award

First revealed at the Geneva Motor Show in March 2016, where it was heralded by the media as the “rebirth of an icon” and the “star of the show”, the Aston Martin DB11 is the latest in an illustrious bloodline of authentic, dynamic sports cars from the British luxury marque and the first product launched under the company’s ambitious ‘Second Century Plan’. It is why this luxurious machine won the T3 Design of the Year Award, one of UK’s biggest and most prestigious technology awards presented annually to the world’s most pleasing looking device, or one that re-imagines what a product of its type can look like.

After receiving the award, presented at the Royal Horticultural Halls in London on 28 September, Aston Martin Creative Director of Exterior Design, Miles Nurnberger said: “Exceptional design and cutting edge technology lie at the heart of Aston Martin. We are extremely proud of the work that went into the design of DB11 so it is a real pleasure to accept this award.”

The car’s distinctive design features roof strakes that flow uninterrupted from A-pillar to C-pillar, a front-hinging clamshell bonnet, distinctive LED headlights, and the beautiful Aston Martin AeroBladeTM; a virtual spoiler fed by discreet air intakes located at the base of each C-pillar. In addition to its groundbreaking design, DB11 is the most powerful, most efficient and most dynamically gifted DB model in Aston Martin’s history.

Competition for the Design of the Year Award came from an array of products including the B&W Zeppeling Wireless speaker, Hive Active Heating, the Olympus Pen-F camera, the new Dyson Supersonic hairdryer and the Samsung Galaxy S7 Edge.

Adina Laura Achim
Adina Laura Achim
Adina Laura Achim is a published author, luxury brand consultant, journalist, and PR executive. She covers the luxury sector in China, Hong Kong, Singapore, and Latin America, and her work was published in South China Morning Post, Jing Daily, Cosmopolitan, L’Officiel, Grazia, Fashion TV, Society Magazine, Buro 24/7, Zink Magazine, The Jewish Business News, and The Rake. Her writing portfolio includes topics related to luxury travel and hospitality, beauty, fashion retail, and bespoke luxury experiences.

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